CROSS CULTURAL NEGOTIATION MGT Essay Example | Topics and Well Written Essays - 1750 words

CROSS CULTURAL NEGOTIATION MGT - Essay Example Consideration of cultural values of other nations forms a very strong background upon which the operations of any international business can be based which the Americans did not consider in the first instance. Basically, consumer behaviour in most cases is influenced by various factors such as perception, needs, motives and attitudes and these in most cases are either directly or indirectly influenced by the individual’s cultural background (Kotler, Brown, Adam, Burton and Armstrong 2007). Against this backdrop, the four main differences between the cultures in United States and France will be explored according to the various cultural dimensions propagated by Hofstede in view of Trompenaars’ study which will attempt to highlight the major differences between them for the sake of easier understanding. This analysis will as well attempt to bring to light especially three mistakes that are believed to have been made by Disney Company during its stint while at the helm of Euro Disneyland. The study will finally attempt to analyse the lessons that could have been learnt by Disney Company with regards to the aspect of the need to consider diversity in any such kind of a deal. Culture influences the attitude of the consumers which in turn influence their attitude towards something as aptly highlighted by Hofstede’s cultural dimensions which explicitly illustrate mainly four different dimensions between the cultures of United States and France (Kotler, Brown, Adam, Burton and Armstrong 2007). According to McShane and Travaglione, (2007), the degree to which people accept and believe that there is inequality of the distribution of power in their respective societies is referred to as power distance. Comparatively, the United States’ power distance is 40 points as shown in Table 1, which by any standard is lower at the world level (Thomas, 2003). Given a situation